Biolog Inc. has an exciting opportunity for a Digital Marketing Specialist role. Responsibilities include ownership of all e-marketing programs as well as interfacing with traditional marketing channels.
Administer "Marketo" marketing automation system
Knowledge working in Marketing Activities, Design studio, Lead Database, A/B testing, Analysis and Admin tools)
Manage/Optimize CPC/PPC channels (Google AdWords) and budgeting
Website management including SEO and HTML
Reporting data analysis
Social media campaigns
Graphic design, production and distribution of promotional and trade show materials
Process and track web and email leads
Completely manage the trade show coordination for the company, including but not limited to: planning and coordination with vendors, booth materials coordination, and travel coordination for company attendees.
Some administrative duties and some occasional travel
Bachelor's degree and experience in marketing and computer media
Understanding of multichannel marketing
Experience in Marketing Automation, preferably Marketo
Experience in data collection and analysis
Proficiency with Adobe Photoshop or Illustrator required
HTML programming and video editing
Proficiency with Microsoft Office Suite (Word, Excel and PowerPoint)
Detail oriented; able to handle multiple projects simultaneously, professional and customer service oriented.
Experience marketing to the biotech field
Open and willing to learn new marketing related technologies
Compensation and Other Perks
We offer a competitive salary (DOE). This position qualifies for paid employee health benefits (medical, dental and vision), 401k, and 3 weeks of paid vacation.